APAC Meetings & Events: Growth and emerging opportunities in 2026

APAC M&E trends for 2026: A coffee chat for hoteliers

In this coffee chat, Erika Bucsi, Senior Director supporting the APAC region at Cendyn, shares a snapshot of how the meetings and events landscape is evolving across APAC as the region enters a new phase of growth.

With strong momentum across key markets, this session explores what is driving demand, where new opportunities are emerging, and how the profile of event business is shifting. From high-performing cities to the rise of new and returning segments, Erika highlights the key trends hoteliers should be paying attention to in the coming months.

The conversation explores the cities leading this momentum, including Singapore, Sydney and Melbourne, and identifies the industries driving demand, such as sports and urban infrastructure. She also touches on how hotels can better position themselves to capture this demand by understanding market dynamics and focusing on the right opportunities.

Complete the form to access the full coffee chat and discover how to identify the right opportunities, target emerging demand and stay ahead in the evolving APAC meetings and events market.