The hotel brand in an AI world: Visibility, authority, and control in AI-driven search
How AI search and large language models are reshaping hotel discovery, brand perception, and direct bookings, and what hoteliers need to understand to stay in control.
Artificial intelligence is changing how travelers discover and book hotels. AI-powered search tools and large language models are no longer just influencing visibility. They are actively interpreting your brand, comparing you against competitors, and shaping booking decisions in real time.
Most hoteliers did not sign up to decode technical AI protocols, yet concepts like Model Context Protocol (MCP) are beginning to influence how your hotel appears, how it is recommended, and whether direct bookings are protected or displaced.
In this on-demand webinar, Sanjay Vakil, Cofounder and CEO of DirectBooker, and Luke Markesky, EVP of Operations at Cendyn, break down what AI search and MCP actually mean for hotels in clear, practical terms.
You will learn:
- How AI is reshaping guest behavior across discovery and booking
- Why OTAs are gaining influence inside AI-generated results
- What Model Context Protocol is and why it matters in practical terms
- Concrete steps to improve visibility, authority, and control in AI-driven channels
- How to safeguard and grow direct bookings as AI adoption accelerates
Download the webinar to understand what is happening now and how your hotel can remain visible, trusted, and bookable in an AI-first hospitality landscape.
