Boost direct bookings, act fast and adapt strategy to your hotel’s unique needs
Take control
Take full control of your hotel’s distribution strategy with Cendyn CRS, an award-winning hotel reservations system that offers unprecedented flexibility, scalability, security and support in managing your rates and inventory.
Cloud-based architecture
Flexible and robust microservice APIs allow you to use the platform in ways that best fit your optimized business processes, allowing you to focus on revenue generation. Our cloud-based reservation system future-proofs your technology and enables you to scale your business without lag or downtime. Its state-of-the-art 4-layer security safeguards your data, providing peace-of-mind 24/7.
Driving direct bookings is crucial for Bellstar’s bottom lines, as we are competing against OTAs to sell our own product. We’re able to stay competitive and drive more direct revenue by leveraging the revenue management features such as dynamic pricing rules, geo-targeting, and Best Rate Guaranteed to hone in on the target markets and guarantee price parity with the OTAs.
Comprehensive distribution
Cendyn CRS offers complete global distribution through hundreds of channels. With Deep integrations with your PMS and key industry platforms, it empowers you to fully leverage the data in your RMS, CRM, guest loyalty programs, and more. Additionally, our robust hotel reservation management includes a connection with Metasearch and Google Ads to update your hotel’s availability, rates, and inventory (ARI) in real time. The connection allows you to target potential guests earlier in the customer journey and drive demand directly to your hotel with the help of time-bound offers and urgency messaging.
Cendyn CRS also empowers you to boost your direct booking strategy with its industry-leading booking engine, rate parity tool, eCommerce platform, and premium call center booking engine, which also facilitates AI-powered voice reservations service powered by PolyAI.
In 2022, we generated almost 70% more reservations than the previous year. I chalk it up as a joint success! Together, we will hopefully be able to continue this success story for a long time to come.
Intelligent rate tools
Cendyn CRS offers intelligent rate tools, dynamic pricing rules and enhanced formula-based pricing controls. Proactively monitor rate parity and automate your best rate guarantee program. Easy-to-use and customizable admin tools provide granular user roles and multi-property rate and inventory management that caters to your organization’s SOPs.
Robust loyalty features
Cendyn CRS seamlessly integrates with your hotel or casino’s loyalty program to offer comprehensive features that foster repeat visits and maximize revenue. With loyalty sign-up, hotel guests and casino players can easily join your loyalty program to access offers and discounts when they directly interact with your hotel through Cendyn Booking Engine. Casino-specific features such as loyalty tiers, loyalty room upsells, comp-cash integration, and player-based restrictions help casino resorts create a personalized experience for every player while enhancing revenue.
In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Cendyn these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So, I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen.
Your questions answered
What is Cendyn CRS?
Cendyn CRS is a cloud-based central reservation platform that optimizes demand across global distribution channels. It facilitates hoteliers in distributing their Availability, Rates, and Inventory (ARI) across hundreds of distribution channels while enhancing efficiency to manage ARI across distribution channels in real-time. We’re proud that our CRS has been awarded best CRS by HotelTechAwards seven years in a row.
How does Cendyn CRS help drive more transactions for my hotel?
Cendyn CRS boosts your hotel’s booking performance by providing robust, real-time connectivity to all major distribution channels including OTAs, Cendyn Booking Engine, Call Centers, Channel Managers, Metasearch platforms, and Google Ads. It ensures seamless and intelligent ARI management across all channels, reducing discrepancies and maximizing visibility to drive more direct and indirect bookings.
What are the key distribution channels Cendyn CRS connects to?
Our key direct connections include major OTAs like Booking.com, Expedia, Trivago, Hotel Trader, and Agoda. We also connect with key Channel Managers such as Clear Trip, Kayak, Despegar, and Tripadvisor. For Global Distribution Systems (GDS), we connect to Sabre, Amadeus, Galileo, Travelport, and ADS, plus we provide seamless connection with Metasearch and Google Ads platforms.
Is my data secure with Cendyn CRS?
Absolutely. Our future-proof technology includes state-of-the-art 4-layer security that safeguards your data, providing you with peace of mind 24/7.
What kind of integrations are available with Cendyn CRS?
Cendyn CRS facilitates different types of integrations to optimize operational efficiency for hoteliers. These include integrations with OTAs, GDSs, channel managers, payment systems, loyalty programs, and much more to create a comprehensive ecosystem for your hotel operations.
What if I have other questions about CRS?
Please submit our contact form with your query, and one of our representatives will be in touch shortly.
Let's get started!
Optimize demand across global distribution channels on a state-of-the-art, flexible, scalable, cloud-based reservations system with intelligent rate and inventory management tools for enterprise customers.
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