USA meetings industry trends: Regional update for Q1 2025

MICE demand across the US is shifting—and fast. While corporate meetings still lead, new industries and segments are emerging with strong momentum, including Tobacco, which increased 21%. This quarterly report is perfect for hotel sales, revenue, and commercial teams looking to capture share and drive RevPAR.

Inside this report, you’ll get a high-level view of:

• The top-performing industries driving MICE business in the US
• Market segments showing unexpected growth, including Corporate and SMERF
• Key industry shifts—who’s climbing, who’s falling, and why it matters
• Actionable takeaways to help hotel teams capture share and boost RevPAR

Download the Q1 2025 report to see where demand is heading—and how your hotel can stay ahead!