5 Ways to make marketing more impactful with BI

Reporting on marketing activity consists of tracking and extracting insights from data silos, taken from individual platforms or channels. With the dominance of digital marketing channels, marketing reports have had to become more savvy in order to assess the effectiveness of the campaigns and their contribution to bookings and revenue.

From email to social media, display ads to search advertising – these channels provide huge amounts of data to help you understand the performance of your campaigns and customer behavior. However, this raw data can seem incredibly overwhelming and be somewhat meaningless if it isn’t used in the best way possible.

That’s where Business intelligence’ or ‘BI’ comes in. It may sound like enterprise jargon but it’s increasingly more prevalent in hospitality marketing today to understand the key drivers that are influencing interest in your hotel and persuading guests to book. Check out our infographic to see how your hotel can make more data-informed marketing decisions with Business Intelligence.