US meetings industry trends: Regional update for Q4 2025

A focused look at how meetings demand in the U.S. is evolving and what it signals for the year ahead.

Corporate meetings continue to lead the U.S. MICE market, accounting for over 62% of total demand in Q4 2025. While Corporate remains the anchor, its share declined year over year, opening the door to a more diversified demand mix. At the same time, Technology and Financial/Banking strengthened their position, signaling a gradual rebalancing in where opportunity is emerging as the market heads into 2026.

This report is designed for hotel sales, revenue, and commercial teams looking to use end-of-year data to sharpen strategy, focus on the right industries, and better anticipate how demand is evolving across the U.S. meetings market.

Inside this report, you’ll see:

• Market segment trends, including Corporate’s shifting share and the expansion of non-traditional event types
• The industries driving meetings demand across the U.S., led by Technology and Financial/Banking
• Key industry movements from 2024 to 2025, highlighting where momentum is building
• A closer look at emerging and fast-improving sectors shaping Q4 demand
• Actionable insights to help hotel teams align sales efforts, prioritize accounts, and plan for 2026 MICE revenue

Download the Q4 2025 U.S. Meetings Industry Trends Report to understand how demand is rebalancing today — and how your hotel can position itself for what comes next.